World Cup frenzy highlights NFL's challenges in globalization efforts

The ongoing World Cup excitement in the U.S. illustrates the vast difference between soccer's global reach and the NFL's current international presence. The NFL aims to increase its global following, yet faces significant barriers in achieving a comparable scale to soccer. Flag football is discussed as a potential avenue to grow interest in American football abroad. The NFL's commitment to expanding its audience has been part of a long-term strategy since it began playing regular-season games in London nearly two decades ago. The journey to global relevance for American football remains extensive, with future efforts necessary to engage more countries.

• 1:25 PMYahoo Sports — World Cup frenzy shows why NFL is globalizing — and how much more work needs to be done