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World Cup viewership surges ahead of future streaming changes

Yahoo Sports • 1 min read • Latest: Jun 19, 2026, 3:30 PM

Last updated Jun 19, 2026

World Cup viewership surges ahead of future streaming changes

Summary

The World Cup continues to draw significant viewership, with Fox recording a 152% increase compared to its Group Stage average for the 2022 tournament. Telemundo's numbers are even higher, showing a 234% rise. While traditional television remains popular for this year's event, the 2027 FIFA Women's World Cup will mark a shift to exclusive streaming on Netflix in the U.S., raising questions about the future of sports broadcasting rights. This notable change highlights the challenges traditional broadcasters face in leveraging sporadic events like the World Cup amidst shifting economic models in media consumption.

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Key Details

•Fox's World Cup viewership up 152% from previous averages.
•Telemundo's viewership increased by 234%.
•The 2027 Women's World Cup will stream exclusively on Netflix.
•Traditional broadcasters face challenges with sporadic events like the World Cup.
•FIFA is preparing to market the 2030 Men's World Cup broadcast rights.

Latest Updates

3:30 PMYahoo Sports — Will this be the last World Cup on TV?

What they're saying

"
One week of the World Cup is officially in the books. And for all the complaints over hydration breaks, Fox’s coverage of the event, or whether other networks are giving the tournament requisite attention, one thing remains abundantly clear. The World Cup is a viewership event like no other. Through the first weekend, Fox’s viewership…
— Yahoo Sports

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