WWE SmackDown ratings fall despite improved 18-49 demo performance
Wrestling Inc • 1 min read • Latest: Jul 9, 2026, 4:02 PM
Last updated Jul 9, 2026
WWE SmackDown recorded an average of 1,064,000 viewers on July 3, 2026, marking a 12% decline from the previous week. The 18-49 demographic, however, saw a 14% increase, highlighting a mixed reaction from audiences. This drop follows the Night of Champions event and coincided with competition from the FIFA World Cup. The last hour of SmackDown faced off against a match that attracted over 10 million viewers. With the World Cup concluding soon, WWE hopes to boost viewership ahead of SummerSlam.
- •SmackDown averaged 1,064,000 viewers last week.
- •Viewership declined by 12%, but the 18-49 demo improved by 14%.
- •Competition from the FIFA World Cup affected ratings.
- •Interest in SummerSlam could help recover audience numbers.
- •Viewership has fallen 27% since July 2025.
- 4:02 PMWrestling Inc — WWE Smackdown Viewership & Ratings Report: 7/3/2026
""WWE SmackDown's" viewership takes a hit following Night of Champions.
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