League: NFL Sport: Football Country: United States Category: Scores & Results

X launches NFL Gametime feed for fans and advertisers ahead of kickoff

Yahoo Sports • 1 min read • Latest: Aug 27, 2026, 4:30 PM

Last updated Aug 27, 2026

X launches NFL Gametime feed for fans and advertisers ahead of kickoff

Summary

X has introduced the NFL Gametime feed, set to enhance user experience across its platform. The feed integrates data, news, and creator content, available from the season's kickoff until the 2027 Super Bowl. With various NFL games broadcast on multiple platforms, this feature aims to attract both dedicated fans and advertisers. The NFL Gametime feed is designed to offer official scores, statistics, and team content in one central place. Its first significant test will occur when the Seattle Seahawks host the New England Patriots on September 9, followed by the San Francisco 49ers' game against the Los Angeles Rams on September 10.

Source Links

Yahoo Sports

By the Numbers

•X’s NFL Gametime feed integrates news, data, and creator content.
•Available from the season kick-off until Super Bowl 2027.
•First major test during Seahawks vs. Patriots rematch on September 9.
•Brent Lawton highlights it as a hub for official scores and team content.
•Feature aims to enhance real-time fan engagement and attract advertisers.

Latest Updates

4:30 PMYahoo Sports — X introduces ‘NFL Gametime’ feed for creators data, and news

What they're saying

"
The NFL broadcasts games on ABC, Amazon Prime Video, CBS, ESPN, Fox, NBC, Netflix, and Peacock. Then, there’s NFL Sunday Ticket and NFL RedZone. Why not further test the limits of the human attention span this season? According to Brian Steinberg of Variety, X (formerly Twitter) is launching a “NFL Gametime” feed designed to integrate creators,…
— Yahoo Sports

Related Teams & Leagues

Los Angeles Rams New England Patriots Seattle Seahawks NFL Football