Yahoo Sports launches digital milestone collectibles for NFL and college football fans

Yahoo Sports and Yahoo Fantasy have introduced a new digital collectibles program called Milestones, available across NFL, college football, and MLB platforms. Fans can claim these commemorative items during games when specific historic achievements occur. To participate, users access a lobby via the game page or fantasy feed while the action is underway. Once a milestone is reached, a countdown initiates for fans to claim a digital collectible, which is then assigned a rarity tier ranging from Common to Legendary. These items populate a new profile section where users can pin favorites and accumulate points to spend in the Yahoo Sports Shop. The update is part of a broader platform integration intended to enhance user engagement and reward fandom.

• 12:56 PMYahoo Sports — Available today: Milestones, Shop, and an Upgraded Profile, now on Yahoo Sports and Yahoo Fantasy