Arkansas signs naming rights deal with CommunityAmerica Credit Union

Arkansas football announced a 13-year naming rights agreement with CommunityAmerica Credit Union on June 24. The rebranded name, CommunityAmerica Razorback Stadium, will debut in the 2027 season. Athletic director Hunter Yurachek discussed the decision and the financial implications while keeping specific revenue figures confidential. The previous naming rights agreement expired in June and efforts to secure a new deal included outreach to local companies but faced challenges. A partnership with Learfield expedited the process, enabling a swift resolution. Implementation of the new branding will require 9 to 12 months of work.

• 7:12 PMYahoo Sports — What Hunter Yurachek said about Arkansas football's new stadium naming rights deal