Deion Sanders supports federal college sports legislation in new ad campaign

Yahoo Sports1 min read • Latest: Sep 10, 2026, 5:08 AM

Last updated Sep 10, 2026

Deion Sanders supports federal college sports legislation in new ad campaign
Summary

Colorado head coach Deion Sanders is appearing in a new commercial campaign advocating for the Protect College Sports Act. The campaign, which also features former Alabama coach Nick Saban, aims to bring attention to bipartisan legislation currently under consideration in Congress. The proposed act seeks to standardize name, image and likeness policies on a federal level rather than through state-by-state regulations. Key provisions include rules for reporting compensation over $600, caps on agent fees, and the establishment of federal certification standards for third-party deals. Additionally, the legislation would codify school-to-athlete revenue sharing limits and guarantee student-athletes one free transfer without loss of eligibility. Sanders, who is starting his fourth season at Colorado, joins the initiative as lawmakers prepare to vote on the measure.

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By the Numbers
  • Deion Sanders joined Nick Saban in an ad campaign supporting the Protect College Sports Act.
  • The proposed legislation would centralize name, image and likeness rules at the federal level.
  • The act includes provisions to cap agent contract fees at 5%.
  • Student-athletes would gain a guaranteed one-time transfer option under the bill.
  • The campaign is reportedly backed by Texas Tech booster Cody Campbell.
Latest Updates
  • 5:08 AMYahoo SportsDeion Sanders secures new job after Colorado's season-opening win
What they're saying
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Coach Prime is using his NIL for a good cause.

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