Euroleague CEO Bueno addresses potential partnership terms with the NBA

Euroleague CEO Bueno confirmed the organization is prepared to continue operating independently in Europe if a proposed partnership with the NBA fails to materialize. Discussions between the two leagues have centered on the sharing of European basketball expertise, but the Euroleague maintains that any agreement must provide mutual benefits. Bueno stated the league is ready to proceed with its existing sponsorship and television contracts rather than accept terms that favor one party over the other. The CEO, who has held his position since February 2026, emphasized that internal talks have prioritized a firm stance on protecting the Euroleague's interests in the European market. No formal agreement with the American league has been finalized, and the Euroleague continues to move forward with its own established commercial commitments.

• 12:46 AMYahoo Sports — "If we don't get a deal in Europe, we're going to …