Florida athletics secures five million dollar annual partnership with Ripple

The University of Florida athletics department announced a multi-year partnership with Ripple, a blockchain financial services provider, beginning with the 2026 football season. As part of the agreement, the XRP logo will appear on the field at the 25-yard lines inside Ben Hill Griffin Stadium. This placement will debut during the season opener against the FAU Owls this Saturday. Valued at $5 million annually, the deal marks a significant shift in athletic funding as schools adjust to revenue sharing requirements established by the House v. NCAA settlement. Beyond field signage, Ripple will provide financial and technology education for student-athletes. This arrangement utilizes new NCAA regulations that permit corporate advertisements on field surfaces to assist institutions with internal revenue distribution.

• 4:43 PMYahoo Sports — Florida athletics signs lucrative logo sponsorship deal with Ripple