Former Louisiana State swimmer Kit Hanley joins Potter Sports Group as agent

2 sources1 min read • Latest: Sep 9, 2026, 8:48 AM

Last updated Sep 9, 2026

Former Louisiana State swimmer Kit Hanley joins Potter Sports Group as agent
Summary

Kit Hanley has transitioned from a broadcasting role at Fox59/CBS4 to a position as an NIL agent at Potter Sports Group. A former Division I swimmer and team captain at Louisiana State, Hanley will lead the agency’s female athlete division. She intends to assist high school and college athletes in basketball, volleyball, and swimming with recruitment processes and branding opportunities. Her move comes as the Indiana High School Athletic Association recently began allowing students to monetize their name, image and likeness. Hanley, who previously covered athletic events including the U.S. Olympic swimming trials, cited the evolving transfer portal and recruitment as factors in her career shift. She will work under agency founder Jeff Potter, who established the firm in 2016 following his tenure with the Fort Wayne Mad Ants.

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By the Numbers
  • Kit Hanley left her position at Fox59/CBS4 in late August.
  • She will lead the female athlete division for Potter Sports Group.
  • Hanley competed as a Division I swimmer at Louisiana State.
  • The Indiana High School Athletic Association approved NIL activity in May.
  • Potter Sports Group launched in 2016 under founder Jeff Potter.
Latest Updates
  • 8:48 AMYahoo SportsKit Hanley left Fox59/CBS4. Now, she's NIL agent: 'So many athletes are flying under the radar’
What they're saying
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Hanley, a DI swimmer at Louisiana State, said she will help female athletes benefit from their name, image and likeness.

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