Good Good CEO criticizes Callaway Golf after partnership ends
Yahoo Sports • 1 min read • Latest: Aug 28, 2026, 12:46 PM
Last updated Aug 28, 2026
Good Good Golf's CEO Matt Kendrick has publicly criticized Callaway Golf following the termination of their partnership due to a controversial advertisement. The ad featured founder Garrett Clark shoving a woman, leading to backlash and Callaway's withdrawal, including a $1 million donation to domestic abuse causes. Kendrick accused Callaway of initially approving the ad and claimed they now seek to shift blame. Amid the ongoing fallout, Good Good has also cancelled its upcoming sponsorship rights for a PGA Tour event in November.
- •Good Good Golf ends partnership with Callaway Golf due to an offensive ad.
- •Matt Kendrick directly criticizes Callaway's response and handling of the situation.
- •Callaway donated $1 million to domestic abuse causes following backlash.
- •Good Good cancels its sponsorship for a PGA Tour event in November.
- 12:46 PMYahoo Sports — Good Good CEO bashes Callaway Golf after ending partnership
"The popular YouTube golf brand continues to face significant backlash after its distasteful ad.
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