Good Good executives resign following controversy over promotional video

Yahoo Sports1 min read • Latest: Sep 3, 2026, 1:28 PM

Last updated Sep 3, 2026

Good Good executives resign following controversy over promotional video
Summary

Good Good CEO Matt Kendrick and President Joe Flannery stepped down from their positions on Wednesday. The leadership change follows the fallout from a promotional video featuring member Garrett Clark that drew significant backlash and led to Callaway severing ties with the golf brand. Kendrick previously engaged in a public dispute with Callaway, accusing the manufacturer of mismanaging the campaign, though he later signaled that the group would not pursue legal action. Board member Nahid Giga has been appointed as the interim CEO for the company. The group also canceled plans for a Golf Channel program and a scheduled PGA Tour event. Kendrick stated that the company has removed the individuals responsible for the video's production.

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By the Numbers
  • Matt Kendrick and Joe Flannery resigned from their executive roles at Good Good.
  • Nahid Giga is serving as the interim CEO.
  • Callaway ended its business relationship with the brand after the promotional video backlash.
  • Good Good canceled its planned Golf Channel program and a PGA Tour event.
  • Kendrick admitted he did not see the final video before it was published.
Latest Updates
  • 1:28 PMYahoo SportsWho is outgoing Good Good CEO Matt Kendrick and what was his vision for the brand?
What they're saying
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It wasn't long ago that Good Good CEO Matt Kendrick told Golfweek, "Every day, it's like we literally wake up and go, we have the best job in the world in doing what we get to do."

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