Good Good sacks three senior executives following controversial golf advertisement

BBC Sport • 1 min read • Latest: Sep 3, 2026, 6:32 AM

Last updated Sep 3, 2026

Good Good sacks three senior executives following controversial golf advertisement

Summary

American golf content creator Good Good dismissed three senior executives this week following public backlash regarding a video advertisement. The company parted ways with chief executive Matt Kendrick, president Joe Flannery, and vice-president of brand and marketing Jeffrey Lefkovits. The video, produced for manufacturer Callaway, depicted co-founder Garrett Clark pushing professional golfer Alexis Miestowski to the ground. Following widespread criticism, Callaway ended its partnership with Good Good and committed $1m to organizations preventing violence against women. Good Good has subsequently withdrawn its sponsorship from a PGA Tour event scheduled for November in Austin, Texas. Nahid Giga, an investor and board member, now serves as the company's interim CEO.

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By the Numbers

•Matt Kendrick, Joe Flannery, and Jeffrey Lefkovits were dismissed from their executive roles.
•The video showed Garrett Clark pushing Alexis Miestowski after she reached for a golf club.
•Callaway ended its partnership with Good Good and donated $1m to support violence prevention efforts.
•Good Good withdrew its sponsorship from a PGA Tour event in Austin this November.

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