Infantino defends FIFA's investor plan amid criticism

FIFA president Gianni Infantino defended a proposal to invite outside investors into FIFA's commercial operations in a video message on July 30, 2026. Describing the initiative as a "golden opportunity," Infantino emphasized its potential to enhance global development of the sport. The plan, however, has drawn significant criticism, particularly from European entities, who have labeled it as bribery and a sell-off of the sport. Infantino countered, stating that the project is part of a democratic process requiring approval from the majority of FIFA's 211 member associations. Aimed at increasing revenue, the proposal involves private investors acquiring a stake in a subsidiary valued at $20 billion, which would manage FIFA's commercial rights for major competitions. Infantino reassured fans that the sport they enjoy would remain unchanged despite these developments.

• 6:48 AMYahoo Sports — Infantino defends FIFA investor plan as 'golden opportunity'