Jason and Travis Kelce launch ad campaign urging fans to mail urine
Yahoo Sports • 1 min read • Latest: Aug 19, 2026, 3:04 AM
Last updated Aug 19, 2026
Jason and Travis Kelce's company Garage Beer has initiated a viral ad campaign in collaboration with Liquid Death, encouraging fans to mail in their urine to AI data centers as a humorous take on cooling their servers. The campaign has elicited mixed reactions online, with some finding it amusing and others expressing confusion or disapproval. Various reactions highlight the oddity of the concept, suggesting it reflects broader societal sentiments about AI. The ad aims to raise awareness about the environmental impact of AI data centers, which reportedly require significant amounts of water for cooling. The effectiveness of the campaign in achieving its environmental message remains to be seen.
- •Garage Beer and Liquid Death collaborate on a satirical ad campaign.
- •Ad encourages mailing urine instead of wasting fresh water.
- •Online reactions span from amusement to bewilderment and criticism.
- •The campaign addresses the environmental impact of AI cooling requirements.
- •Responses include calls for unity between Taylor Swift fans and NFL supporters.
- 3:04 AMYahoo Sports — ‘What On Earth’ — Sports World Reacts As Jason Kelce, Travis Kelce’s Company Urges People to Mail In Their Pee
"A viral ad campaign by the Kelce brothers’ joint company, Garage Beer, in collaboration with beverage brand Liquid Death, has sparked amusement and bewilderment online. A satirical ad campaign by Liquid Death and Garage Beer, co-owned by Travis Kelce and his recently retired brother Jason, asks fans to mail in their urine to AI data centers to cool down their servers instead of wasting fresh water.
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