Sport: College Sports Category: Scores & Results

LSU considers creating company for broadcast revenue investment

Yahoo Sports • 1 min read • Latest: Aug 9, 2026, 8:00 PM

Last updated Aug 9, 2026

LSU considers creating company for broadcast revenue investment

Summary

LSU is exploring the establishment of a new entity to manage broadcast revenue from the SEC’s media rights deal with ESPN. The aim is to generate investments that could alleviate financial pressures from large coaching contracts. The proposed company may sell a nine percent stake to Acrisure CEO Greg Williams for $100 million, with LSU retaining 80 percent control. This initiative follows recent expensive coaching changes and highlights the potential for redefining revenue strategies within college athletics. The school plans to inform further investment opportunities to additional partners.

Source Links

Yahoo Sports

Status Watch

•LSU eyes creation of company for media revenue management.
•Plan includes selling stake to Acrisure CEO Greg Williams.
•University seeks to alleviate financial strain from coaching contracts.
•LSU expects significant broadcast revenue growth by 2030.
•This model could inspire similar strategies at other programs.

Latest Updates

8:00 PMYahoo Sports — LSU explores setting up company to house broadcast revenues, sell stakes to private investors

What they're saying

"
LSU is considering the creation of a new entity to house broadcast revenue it earns via the SEC’s media rights deal with ESPN, with the hope being that the private company could use the revenue for investments, creating a “perpetual revenue-generating model” to help “alleviate strain in an NIL era, where big-money contracts for both…
— Yahoo Sports

Related Teams & Leagues

College Sports