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League: PGA TourSport: GolfCountry: United StatesCategory: Scores & Results

PGA Tour CEO criticizes Good Good ad and its initial response

Yahoo Sports • 1 min read • Latest: Aug 25, 2026, 10:27 PM

Last updated Aug 25, 2026

PGA Tour CEO criticizes Good Good ad and its initial response
Summary

PGA Tour CEO Brian Rolapp addressed a controversial ad by Good Good during a press conference ahead of the Tour Championship on August 25, 2026. The ad, produced in conjunction with Callaway Golf, depicted a scene intended as a parody but was widely condemned on social media. Both Good Good and Callaway later issued apologies, acknowledging the content's insensitivity. Rolapp expressed disappointment in Good Good's initial response, describing it as defensive and late. He indicated ongoing conversations between the PGA Tour and Good Good regarding the matter, highlighting it as a fluid situation as the Good Good Championship approaches on November 12-15.

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By the Numbers
  • •Rolapp criticized the controversial Good Good ad at a press conference.
  • •Good Good and Callaway apologized for the ad's insensitivity.
  • •The ad depicted a scene intended as a parody but was condemned online.
  • •Rolapp found Good Good's initial response disappointing and late.
  • •The Good Good Championship is scheduled for November 12-15.
Latest Updates
  • 10:27 PMYahoo Sports — Good Good ad and the initial response criticized by PGA Tour CEO
What they're saying
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A controversial Good Good ad and the initial response to it were criticized by PGA Tour CEO Brian Rolapp at this week's Tour Championship.

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