SEC and Allstate to announce multiyear deal for women’s sports

Yahoo Sports • 1 min read • Latest: Jun 25, 2026, 12:40 PM

Last updated Jun 25, 2026

SEC and Allstate to announce multiyear deal for women’s sports

Summary

The Southeastern Conference (SEC) and Allstate are set to announce a multiyear agreement focused on SEC women’s sports and female athletes. The announcement is expected later today. This agreement will introduce the Allstate SEC Women’s Championship Cup, featuring a year-long competition where SEC schools earn points based on their women's teams' performances. The deal includes title sponsorship on next season’s SEC Nation bus and sponsorship of SEC awards.

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Market Watch

•SEC and Allstate to announce deal focused on women's sports today.
•Agreement includes the Allstate SEC Women’s Championship Cup.
•Points accumulated by SEC schools based on women's team performances.
•Also features sponsorship of SEC Nation bus and SEC awards.

Latest Updates

12:40 PMYahoo Sports — Report: SEC, Allstate to announce multiyear deal involving women’s sports

What they're saying

"
The Southeastern Conference and Allstate insurance are reportedly set to announce a new multiyear agreement centered around SEC women’s sports and female athletes, according to the Sports Business Journal’s Ben Portnoy. A formal announcement is expected later Thursday. The agreement, brokered through Disney Advertising, will reportedly involve the creation of the Allstate SEC Women’s Championship […]
— Yahoo Sports

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