UK Athletics names Elijah Craig and Evan Williams as official bourbon partners

UK Athletics announced a multiyear partnership with Heaven Hill Brands, designating Elijah Craig and Evan Williams as official bourbon partners for the university's athletic programs. As part of the agreement, the Mezzanine Club at Kroger Field will be rebranded as the Elijah Craig Club, while the Bourbon Club at Rupp Arena will become the Elijah Craig Speakeasy. These venues will feature custom designs and signature cocktails, including the 4th and Inches bourbon lemonade and the Kentucky Buck. Additionally, the partnership includes naming rights activations at Kroger Field, Rupp Arena, Historic Memorial Coliseum, and Kentucky Proud Park, along with planned tailgate programming. The university and the distillery also intend to release a series of limited-edition, co-branded bottles. The inaugural release will be an Elijah Craig barrel selected by UK Athletic Director and CEO of Champions Blue LLC J Batt.

• 3:01 PMYahoo Sports — UK Athletics names new official bourbon partners in Elijah Craig, Evan Williams