League: NCAAF Sport: College Sports Country: United States Category: Trades

Utah signs seven-year apparel deal with adidas including NIL benefits

Yahoo Sports • 1 min read • Latest: Jun 24, 2026, 9:24 PM

Last updated Jun 24, 2026

Utah signs seven-year apparel deal with adidas including NIL benefits

Summary

Utah has announced a seven-year partnership with adidas that will begin on July 1, 2027. The agreement includes a name, image, and likeness (NIL) component, allowing all Utah athletes to participate in adidas’ NIL Ambassador Network. This deal comes as Utah’s previous partnership with Under Armour is set to conclude. Utah athletic director Mark Harlan emphasized the alignment with adidas in values and commitment to excellence for student-athletes. Other programs, such as Tennessee and Penn State, have similar NIL provisions with adidas, marking a significant trend in college athletics.

Source Links

Yahoo Sports

Market Watch

•Utah's deal starts July 1, 2027.
•Includes NIL component for all Utah athletes.
•Partnership follows end of Under Armour agreement.
•Mark Harlan praises adidas for shared values.
•Similar NIL initiatives seen with Tennessee, Penn State.

Latest Updates

9:24 PMYahoo Sports — Utah announces 7-year apparel deal with adidas, including NIL component

What they're saying

"
As Utah’s partnership with Under Armour nears its end, the school has landed a new apparel deal. The Utes will join forces with adidas for a seven-year deal starting July 1, 2027, and the partnership includes an NIL component. Under the agreement, all Utah athletes will be eligible to be part of adidas’ NIL Ambassador […]
— Yahoo Sports

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