League: PGA Tour Sport: Golf Country: United States Category: Scores & Results

Callaway and Good Good face backlash over controversial ad amid PGA Tour event changes

Yahoo Sports • 1 min read • Latest: Aug 28, 2026, 3:19 PM

Last updated Aug 28, 2026

Callaway and Good Good face backlash over controversial ad amid PGA Tour event changes

Summary

Callaway and Good Good Golf are in the spotlight after an advertisement depicting violence against women led to their decision to cut ties. The ad, which featured Good Good co-founder Garrett Clark in a menacing scenario, sparked widespread criticism since its August 21 debut. In response, Callaway announced plans to donate $1 million to domestic violence organizations and Good Good has withdrawn as the title sponsor of an upcoming PGA Tour event in Austin, Texas. Golf Channel also canceled its partnership with Good Good for the Big Break reboot.

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By the Numbers

•Callaway and Good Good faced backlash for an ad featuring domestic violence themes.
•The firms announced they are severing ties following public criticism.
•Good Good will no longer sponsor a PGA Tour event in November.
•Callaway will donate $1 million to organizations that support domestic violence victims.
•Golf Channel canceled its Big Break partnership with Good Good.

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