Wisconsin Badgers announce jersey patch sponsorship with Culver's

The Wisconsin Badgers have entered a jersey patch sponsorship with Culver's, a popular restaurant chain in the area. The partnership includes the Culver's logo prominently featured on the Badgers' jerseys, set to debut on September 6 when Wisconsin faces Notre Dame at Lambeau Field to kick off the 2026 season. Additionally, Culver's will maintain its presence inside the Kohl Center and engage with Badgers student-athletes through NIL opportunities. This collaboration is seen as a natural fit, according to Deputy Athletic Director Mitchell Pinta, given the brand's strong association with Wisconsin culture.

• 2:22 PMYahoo Sports — Wisconsin Badgers announce the perfect jersey patch sponsorship